The article outlines the impact of slowing grocery inflation on major food companies like PepsiCo and Conagra Brands. Both companies reported a decline in revenue and unit sales due to cost-conscious consumers resisting price hikes. Recent government data from the Bureau of Labor Statistics confirms this trend, with food prices rising only slightly. Consumers are becoming more price-sensitive, forcing retailers to offer more promotions. Despite a strong economy, grocery prices remain high, with a significant increase since 2020, although the latest inflation report shows signs of stabilizing. Major players like PepsiCo are adapting by raising prices and adjusting promotions to meet consumer demand. Companies are also exploring healthier product offerings and foreign snack lines to boost sales. Retailers are responding by cutting prices on various grocery items. Private-label brands present a growing threat, as customers are increasingly turning to them for quality and affordability.