Despicable Me 4 has taken the US box office by storm, raking in an impressive $126.5 million within just 5 days of its release. The beloved animated franchise has once again captured the hearts of audiences, with its latest installment surpassing expectations. The success of Despicable Me 4 can be attributed to a well-executed promotional campaign that included collaborations with the NFL, Roblox, and various language options for tickets. This trend of family movies dominating the box office this summer is evident, with the likes of Inside Out 2 also enjoying massive success. Universal Pictures and Illumination have proven themselves adept at creating films that resonate with audiences of all ages, solidifying their status as masters of family-friendly entertainment.