As major grocers like Walmart adopt electronic shelf labels, the way we shop for groceries is evolving rapidly. These labels allow for dynamic pricing changes, similar to surge pricing seen in apps like Uber. The digitized labels not only increase productivity and reduce walking time for employees but also provide detailed product descriptions through scannable barcodes. While the ability to swiftly change prices may raise concerns, experts believe the main benefit for retailers lies in ensuring consistency between online and in-store pricing. As labor costs rise, the efficiency offered by electronic shelf labels becomes increasingly appealing to retailers of all sizes. While the technology opens the door for sudden price hikes, companies like Walmart are likely more focused on maintaining customer trust and loyalty. Overall, electronic shelf labels are expected to create a more seamless shopping experience for customers while offering retailers valuable benefits in pricing and productivity.