Elon Musk made a surprising appearance at the Cannes Lions advertising festival, just months after telling advertisers to "go fuck themselves." In a conversation with WPP CEO Mark Read, Musk defended his stance on free speech and censorship on his social platform, X. Despite backlash from major companies like Disney and Apple for sharing an antisemitic post, Musk stood firm in his belief that supporting free speech is more important than making money. He emphasized that advertisers have the right to choose where their ads appear but criticized the idea of censoring content they disagree with. Musk acknowledged his controversial posts but maintained his authenticity, admitting that he occasionally "shoots himself in the foot" with his tweets. Ultimately, Musk's appearance at Cannes showcased his unwavering commitment to free speech, despite facing criticism and backlash.