EU Antitrust Probe: Meta Faces Allegations of Violating Regulations with Ad-Supported Subscription Model
Money | July 1, 2024, 5:34 a.m.
Investors are hesitant to dive into tech stocks as a broad selloff continues this year, with Meta's shares plunging over 30%. Meanwhile, EU regulators are cracking down on the Facebook parent company for not adhering to antitrust rules with its ad-supported social networking service. The "pay or consent" model introduced by Meta forces users to either pay for an ad-free experience or allow their data to be used for personalized advertising. This move comes following a ruling from the European Court of Justice, which allowed companies to offer a data-free alternative service. Regulators argue that Meta's offering fails to provide users with a less intrusive option and hinders their ability to freely consent to data use. As investigations continue, Meta faces hefty fines and ongoing scrutiny from European authorities.