Apple has secured a board observer role at OpenAI, as part of a partnership that elevates the tech giant to the level of Microsoft within the AI startup. Phil Schiller, head of Apple's app store, has been appointed to this influential position. This move comes as Apple deepens its commitment to AI technology, with plans to integrate OpenAI's ChatGPT into future devices. The collaboration between Apple and OpenAI raises questions about how competing tech giants will coexist on the board. Users will have the option to opt-out of the ChatGPT features on their devices. This strategic partnership signifies a significant step for Apple in the AI space, positioning the company as a major player in the evolving tech landscape.