The recent multi-billion-dollar verdict in the Sunday Ticket case has left the NFL facing crucial decisions regarding the future of its out-of-market game package. One significant development is the availability of Sunday Ticket to bars, restaurants, and businesses through streaming in addition to satellite dish, following the acquisition of UPShow by EverPass Media. The integration of UPshow into EverPass will give businesses the opportunity to stream NFL Sunday Ticket for the first time starting in the 2024 NFL season. However, questions arise about pricing, particularly whether the league will enforce minimum pricing as it has done in the past. The recent verdict has created a $14.088 billion liability for the league, which they will be challenging vigorously through legal avenues. If the NFL fails to adjust its pricing strategy and loses the Sunday Ticket case, it could face further financial liabilities in the future. Moreover, there are potential PR repercussions to consider, as consumers may realize they have been overcharged for the service over the past 30 years. Despite these concerns, the NFL must navigate these challenges while upholding its reputation and fan loyalty.