The Big 12's expansion to 16 teams brings a fresh start with limited national championships and lacking a dominant powerhouse. Despite being seen as unwanted teams, the new additions provide a sense of security and opportunity in the era of radical realignment. Coaches expressed excitement and optimism during the annual media days event, highlighting the growth and potential within the conference. With potential contenders like Utah, Kansas State, and Oklahoma State, the expanded competition opens up new possibilities for achieving national success. The introduction of a 12-team College Football Playoff format allows for increased access and competitiveness among teams, ultimately reshaping the landscape of the Big 12. The conference's parity and depth signal a unique time of transformation, where emerging programs have the chance to shine and stake their claim in the ever-evolving world of college football.