Exploring the Array of 'Electrified' Vehicles Available to Car Buyers Amidst Slowing EV Sales

Money | June 29, 2024, 6:14 a.m.

Automakers are introducing a wide array of electrified vehicle options, from traditional internal combustion engine vehicles to various hybrid and electric models, adding complexity for consumers. This surge in options highlights the need for education to help customers understand the differences between vehicles and choose the right one for their needs. Automakers like GM and Ford are launching online platforms for consumer education, allowing customers to interact with experts and learn about electric vehicles. Despite the alphabet soup of acronyms used in naming these vehicles, automakers emphasize the importance of educating consumers to drive adoption of electrified vehicles. With various powertrain options available, including battery-electric vehicles, plug-in hybrids, and fuel cell electric vehicles, consumer understanding is crucial for meeting emissions and fuel economy targets. As the automotive industry continues to innovate, customer education remains key to driving adoption of electrified vehicles.