Tractor Supply Company, one of the nation's largest farm-supply retailers, faced backlash from customers and conservative activists leading them to cut diversity-focused positions and abandon carbon-emissions goals. The Tennessee-based company stated that it would no longer support LGBTQ+ advocacy groups or sponsor Pride festivals and voting initiatives. While this decision was met with approval from conservative circles, it drew criticism from various organizations, including animal sanctuaries, LGBTQ+ groups, and associations supporting Black farmers. The move reflects a broader trend of companies facing pressure from customers with varying political beliefs. Tractor Supply had previously been praised for its inclusivity efforts but changed course following criticism from conservative figures like podcast host Robby Starbuck. This decision highlights the ongoing debate surrounding diversity, equity, and inclusion programs in the corporate world and could set a precedent for other organizations considering similar cuts.