Ferrari CEO Emphasizes How All-Electric Model Maintains the Iconic 'Emotion' of Supercharged Supercars
Money | June 24, 2024, 12:04 p.m.
Ferrari is gearing up to unveil its first all-electric model in late 2025, promising a driving experience that embodies the true essence of a Ferrari. CEO Benedetto Vigna has emphasized the emotional connection that sets the luxury brand apart, indicating that early tests have successfully captured this key element. While the lack of engine noise in electric vehicles has sparked debate among enthusiasts, Vigna assures that Ferrari will preserve the authentic power acoustics of their vehicles. Beyond sound, Ferrari's focus remains on delivering a holistic emotional experience through elements like acceleration, braking, and handling. Vigna also affirmed Ferrari's commitment to providing a variety of powertrain options, including internal combustion engines and hybrids, to cater to diverse customer preferences. Ultimately, the success of Ferrari's electric model will hinge on the feedback and approval of its discerning clients.