Fisker's Downfall: A Detailed Timeline of the EV Startup's Demise

Money | June 19, 2024, 12:33 p.m.

Henrik Fisker's ambitious vision for an electric vehicle empire centered around the Ocean SUV quickly crumbled due to production cuts, missed sales targets, layoffs, and a slew of software and mechanical issues plaguing the vehicle. Safety investigations and a pause in production ultimately led to Fisker filing for Chapter 11 bankruptcy protection. The timeline of events leading to the demise of the eponymous startup includes production target cuts, struggles to meet sales goals, safety investigations, layoffs, and a failed deal with a large automaker. Fisker's downfall was attributed to a lack of readiness to operate as a successful car company, marked by hubris, internal power struggles, and a failure to establish basic operational processes. Fisker's filing for bankruptcy represents the end of a tumultuous journey for the once-promising EV startup.