In June 2024, Ford announced a 1% increase in sales during the second quarter, driven by a 5% surge in truck sales, reaching their best performance since 2019. The F-Series saw the most significant growth with 199,463 vehicles sold. Ford's electric vehicle sales also saw a significant rise of 61%, totaling 23,957 units, with models like the Mustang Mach-E and F-150 Lightning attracting new customers to the brand. Hybrid vehicle sales also set a new quarterly record at 53,822, reflecting a 56% increase. Ford's success in these segments is seen as a strategic move to help meet tightening federal fuel efficiency standards, with hybrids serving as a transitional technology to full EVs. This positive sales trend outpaced industry expectations, hinting at growing success for Ford amidst a competitive market landscape.