The race to high-quality, AI-generated videos is heating up as companies like Runway unveil Gen-3 Alpha, a video model that promises major improvements in speed and fidelity. With fine-grained controls over structure, style, and motion, Gen-3 Alpha excels at generating expressive human characters and transitions. Despite limitations like maxing out at 10 seconds, Runway promises more advanced models in the future. Trained on vast datasets, including undisclosed sources, Gen-3 Alpha faces potential copyright challenges. Runway plans to release the model with safeguards like content moderation and provenance authentication. The company has also partnered with entertainment organizations to create custom versions of Gen-3 for specific requirements. As competition grows with startups like Luma and Adobe entering the field, the film and TV industry faces disruption. With AI potentially reducing jobs and changing the creative landscape, labor protections are needed to ensure a fair future for creators.