In today's music festival landscape, the industry faces challenges in attracting a diverse audience willing to pay higher prices for an elevated experience. Coachella, once a sell-out event, failed to reach capacity for the first time in years, sparking debates about its future. Meanwhile, Governor's Ball in New York, known for its accessible pricing and younger crowd, successfully sold out with a lineup that catered to a wide range of tastes. The festival featured emerging female pop artists like Chappell Roan and Elyanna, as well as outspoken performers like Saint Levant who used their platforms to advocate for important causes. The event highlighted a generational shift, with younger attendees enjoying both new and established acts. SZA's captivating performance closed the festival on a high note, appealing to fans of all ages. Despite challenges, music festivals continue to evolve, offering unique experiences and diverse lineups that cater to a wide audience.