Hallmark Movies Now is undergoing a major transformation, rebranding as Hallmark+ in mid-September. The new streaming service will offer ad-free viewing along with retail and product benefits. Hallmark President and CEO Mike Perry describes Hallmark+ as a unique program that combines new content experiences with rewards and gifts to spread joy. Membership plans for Hallmark+ will start at $7.99 per month or $79.99 per year, offering exclusive benefits like monthly store coupons, free eCards, shopping rewards, and surprise gifts. The service will introduce new movie trilogies and limited series, including the first male-focused trilogy "The Groomsmen" and the holiday series "Holidazed." The app will also feature unscripted content like competition series and renovation shows. Exciting new series, like "Small Town Setup" and "Home Is Where the Heart Is," are set to debut in the coming years, showcasing Hallmark's continued commitment to heartwarming storytelling.