Hawk Tuah girl, Hailey Welch, has leveraged her viral fame into a new career with the launch of her merchandising company, 16 Minutes LLC. In an Instagram video, Welch humorously addressed those trying to profit from her fame and clarified that she will not be creating an OnlyFans account. Despite the challenges of instant fame, including dealing with paparazzi and constant requests, Welch is grateful for the opportunities it has brought, such as performing on stage with Zach Bryan. Her new company, based in Nashville, Tennessee, offers hats featuring her iconic phrase. Welch's rise to fame has allowed her to leave her job at a spring factory and pursue new opportunities in entertainment. She is determined to make the most of her extended 15 minutes of fame and continue entertaining her fans while staying true to herself.