Hooters Closes Multiple ‘Underperforming’ Locations Amid Inflation Pressures

Money | June 24, 2024, 4:43 p.m.

Hooters, the famous chicken wings brand known for its iconic uniforms, has abruptly closed roughly 40 "underperforming stores" as inflation takes a toll on US consumers. The closures, attributed to "pressure from current market conditions," have decreased the number of Hooters locations by 12% since 2018. Competitors like Twin Peaks and Dave & Busters have seen growth in the same time frame. The company remains optimistic about its future, touting its resilience and relevance despite the closures. However, the restaurant industry as a whole is facing challenges, with popular chains like Red Lobster, Applebee's, and TGI Fridays also shutting down locations. Consumers are cutting back on dining out, with restaurant spending declining in recent months. Despite these challenges, Hooters continues to expand with new locations and Hooters-branded frozen food in grocery stores, hoping to maintain its presence in the US and globally.