IDC Predicts Apple Vision Pro to Fall Short of 500,000 Sales in Current Year

Tech & AI | July 11, 2024, 1:04 p.m.

Apple's Vision Pro spatial computing headset has struggled to reach 100,000 units sold in the U.S. since its launch in February. Market tracker IDC predicts a 75% drop in domestic sales this quarter, but international release this month is expected to offset this decline. A more affordable version, expected in 2025 at half the current price of $3,500, may reignite interest. Reviews for the device have been mixed, with users praising the hardware but questioning functionality, control, weight, comfort, and content availability. IDC stresses the importance of local content for international success. Apple plans to produce fewer than 400,000 headsets in 2024 due to manufacturing challenges, with a more affordable version planned for 2025 that could double sales. Ultimately, the success of Vision Pro hinges on content availability.