New York City-based startup, Runway ML, has announced the launch of its latest generative AI video creation model, Gen-3 Alpha. This new model is described as a step towards building General World Models, representing and simulating various real-world interactions. Runway aims to compete with other realistic AI video generators with Gen-3 Alpha, which allows for the creation of highly detailed, emotionally expressive video clips of 10 seconds in length. The model will power existing modes such as text-to-video, image-to-video, and video-to-video. Runway has collaborated with leading entertainment and media organizations to create custom versions of Gen-3. Despite criticisms about data usage, Runway continues to innovate and solidify its position in the AI video creation space. No specific release date or pricing information has been provided for Gen-3 Alpha yet.