Kendrick Lamar continues his ongoing feud with Drake in his latest music video for “Not Like Us”, released on the Fourth of July to massive attention. The YouTube-topping video, filled with coded messages and insults towards Drake, solidifies Lamar’s victory in their beef. Lamar’s clever references and jabs, from whacking an owl piñata to addressing serious accusations, keep fans intrigued. The video also features Lamar’s family, including his kids and fiancée Whitney Alford, in a pointed cameo aimed at Drake’s past attacks. With hidden messages like push-ups on cinder blocks and nods to his Compton roots, Lamar’s video is a masterclass in rap beef tactics. As fans decode the video, it’s clear Lamar isn’t backing down anytime soon in his rivalry with Drake.