Yellowstone's fifth season, starring Kevin Costner, premiered as the top scripted series of 2022 with 12.1 million viewers and significant growth in all demographics. However, Costner's big-budget movie, Horizon: An American Saga — Chapter One, opened to disappointing numbers despite ambitious plans for four films chronicling the Westward migration. The movie's older-skewing audience failed to turn out in droves, causing industry insiders to question its financial success. While Costner remains confident in the film's streaming potential, the future of the Horizon franchise remains uncertain. Amidst speculation about the film's box office performance and impact on future releases, all eyes are on whether it can attract audiences beyond Yellowstone fans. Despite initial setbacks, Costner remains optimistic about the film's long-term success and its potential to resonate with older demographics both domestically and internationally.