The 2024 Pride month saw a shift in corporate support for the LGBTQ+ community, with some companies taking a more cautious approach amidst political and cultural tensions. Some brands, like Target and Bud Light, faced backlash and boycotts for their Pride merchandise and marketing efforts last year. As a result, consumer staples brands are scaling back their Pride month strategies this year. Despite this, major companies like Google and Amazon continue to show support for LGBTQ+ causes, with donations and corporate backing remaining strong. While some companies are choosing to remain silent on LGBTQ+ issues during the election season, others, like e.l.f. Beauty, are doubling down on diversity and inclusion efforts. The changing landscape of corporate support for the LGBTQ+ community reflects the complexities of navigating social issues in the current climate.