McDonald’s discontinues AI drive-thru system after series of incidents

Money | June 18, 2024, 2:04 p.m.

McDonald’s is bidding farewell to AI technology in its drive-thru restaurants, as the fast-food giant ends its partnership with IBM after a two-year test run at over 100 locations. The decision comes after numerous mishaps, including instances of AI adding incorrect items to customer orders, such as butter in ice cream or bacon on sundaes. The termination highlights the challenges of implementing AI in customer-facing operations, with McDonald’s now focusing on finding a more seamless voice ordering solution. Despite the setback, the company remains committed to advancing restaurant technology and will continue to explore options for improving the customer experience. Meanwhile, IBM is forging ahead with AI implementation in other fast-food chains, suggesting that the future of AI in drive-thru restaurants is still on the horizon. McDonald’s plans to announce a new voice-ordering solution by the end of the year.