McDonald's to Discontinue AI Drive-Thru Collaboration with IBM
Money | June 18, 2024, 10:34 a.m.
McDonald's is ending its AI drive-thru partnership with IBM due to mounting customer complaints over botched orders. The fast-food chain plans to continue implementing AI in the future. Yum! Brands is also experimenting with AI tools at Taco Bell, Pizza Hut, and KFC locations. While McDonald's is pausing its AI efforts, other companies like Wing Stop and Chipotle have successfully integrated AI and robotics into their operations. The reliability of AI technology remains a question as companies navigate its complexities and nuances, such as different accents and tones. McDonald's decision to reassess its AI partnership highlights the challenges and importance of incorporating artificial intelligence in business operations. Time will tell if round two of McDonald's AI implementation will be more successful.