Tractor Supply Company has made a controversial decision to backtrack on its diversity, equity, and inclusion initiatives after facing pressure from its conservative customer base. The retailer, known for its home improvement and gardening equipment, stated that it was eliminating its DEI policies in response to feedback from customers. This move includes cutting sponsorship of pride festivals and voting campaigns, as well as eliminating all internal DEI roles and goals. The decision appears to have been triggered by social media pushback led by conservative influencer Robby Starbuck, resulting in a significant impact on the company's share price. While some praised the decision, others criticized the company for giving in to pressure. The move has been labeled as 'embarrassing' and 'nasty work' by LGBTQ advocates and politicians, highlighting the ongoing debate around corporate responsibility and social issues.