The NBA is on the cusp of finalizing an 11-year, $76 billion media rights deal that will bring it closer to the economic level of the NFL. With ESPN/ABC, NBC, and Amazon Prime Video on board, the NBA's average annual rights fees will reach $6.9 billion, nearing the NFL's $10 billion mark. The NBA's new deal will provide fans with a national telecast every night during the last three months of the season, spread across multiple networks. ESPN/ABC will continue to showcase marquee matchups and the NBA Finals, while NBC returns to air Sunday night games and NBA All-Star Weekend. Prime Video will stream games post-NFL season, also hosting the in-season tournament. The deal signals labor peace, potential expansion, and increased player salaries, setting the stage for a dynamic future in basketball.