The NBA has reached a groundbreaking new media deal worth $76 billion over 11 years, ensuring player salaries will continue to rise. The deal includes games airing on ESPN, ABC, NBC, and Amazon Prime, with TNT potentially exiting. The return of NBC marks the first time the league will have two broadcast network partners. The deal also allows for the possibility of near $100 million salaries for top players by the mid-2030s. The agreement, which takes effect in 2025-26, sets records for length and value. The next focus for the NBA is expansion, with Las Vegas and Seattle among potential new franchises. The growth of broadcast rights packages has significantly impacted player salaries, with the current deal setting new records and setting the stage for a prosperous future for the league.