NEON Sets Record with Nearly $3M Preview for 'Longlegs' – Box Office Report
Entertainment | July 11, 2024, 9:13 p.m.
NEON's horror movie Longlegs is causing quite a stir in the distribution world with $2.5M-$3M previews, setting a new record for Thursday night previews for the specialty distributor. This unexpected success is leading to buzz of a potential $10M-$15M opening, possibly even outperforming projections for Scarlett Johansson and Channing Tatum's rom-com Fly Me to the Moon. Longlegs stars Maika Monroe as an FBI agent investigating a serial killer with ties to the occult, and Nicolas Cage in a mysterious role kept under wraps by NEON. Critics have given the film high praise, with a 92% fresh rating on Rotten Tomatoes. NEON's unique marketing strategies, including exclusive teen screenings with bloody nun chaperones, are generating even more excitement for Longlegs. The film's unexpected success and critical acclaim are positioning it as a standout in the horror genre this season.