Netflix has unveiled plans to open out-of-home immersive venues in King of Prussia, Pennsylvania, and Galleria Dallas in Texas. The year-round Netflix House sites will offer immersive experiences based on popular Netflix titles like Bridgerton, Money Heist, Stranger Things, and Squid Game. Fans can expect unique food and drink offerings, retail therapy, and other interactive activities. Netflix's Chief Marketing Officer, Marian Lee, described Netflix House as the next generation of experiential entertainment venues, bringing beloved stories to life in new and unexpected ways. The venues will feature pop-up restaurants with chefs from Netflix shows, allowing fans to partake in specially crafted dining experiences. Attendees can look forward to dancing on a replica Bridgerton set or taking on challenges from Squid Game. The choice of Pennsylvania and Texas locations, previously department stores in urban markets, signals Netflix's commitment to expanding its presence in experiential content offerings.