Burberry has announced the appointment of retail veteran Joshua Schulman as its new CEO, replacing Jonathan Akeroyd who is leaving the company. Schulman brings with him a wealth of experience from leading luxury brands such as Michael Kors and Coach, and he is known for his ability to drive growth and profitability. Schulman is set to join Burberry on July 17 and will lead the executive committee, reporting to Burberry chair Gerry Murphy. His appointment signals a strategic shift for Burberry, as the brand looks to reposition itself at a higher end of the market and capitalize on its unique creative heritage. With Schulman's proven track record and deep understanding of the luxury and fashion industry, Burberry is poised to write the next chapter of its story under his leadership. The company's focus on core strengths, including outerwear and the signature trench, will continue under Schulman's guidance as he works alongside creative director Daniel Lee to drive global growth and delight customers.