EverPass Media, a joint venture between the NFL and RedBird Capital Partners, has acquired UPshow, allowing bars and restaurants to stream live NFL games through their platform. This new option for commercial establishments comes as more live sports move to streaming services, changing the landscape for businesses that have traditionally relied on satellite TV subscriptions. The acquisition will bring NFL's "Sunday Ticket" games to bars, restaurants, and other businesses this NFL season, offering all out-of-market games to customers. This move follows Google's YouTube TV acquiring the rights to "Sunday Ticket" for $2 billion a year, signaling a shift towards streaming for live sports. With more games being exclusively offered on streaming platforms, businesses are adapting to provide customers with the best viewing experience. This change reflects the evolving landscape of sports media rights distribution, with companies like Amazon, Netflix, and NBCUniversal also securing exclusive deals for NFL games.