Nike Discontinues App for Adapt BB Sneakers, Focusing on Future Innovation
Tech & AI | July 6, 2024, 1:53 a.m.
Nike is discontinuing its self-lacing Adapt BB sneakers, showcasing the risks of technology reliant on apps. The sneakers, featuring a power-lacing system called FitAdapt adjustable with an app, are now being phased out along with the Nike Adapt App. While existing shoes will still work without the app, its removal raises concerns about functionality and accessibility. The company plans to retire the app globally in 2024, with features such as adjusting fit, saving settings, and monitoring battery status still accessible without it. The loss of Adapt highlights the drawbacks of linking physical technology to apps, particularly for users with limited mobility. Nike's move serves as a cautionary tale for consumers and tech developers alike, emphasizing the importance of sustainable design and accessibility in innovative products.