Nike (NKE) stock plummeted by 11% in after-hours trading as the company announced expectations of declining revenue in the coming year. The company anticipates a mid-single-digit drop in revenue for 2025, with a projected 10% decline in the first quarter. This outlook contrasts with previous guidance for sales growth in 2025. Nike's fourth-quarter earnings report revealed a 2% decrease in revenue, falling short of Wall Street estimates. Despite exceeding earnings expectations, the company's direct-to-consumer sales also saw an 8% decline. Analysts expressed concerns over Nike's weak sales performance, with the stock down more than 17% in the last year. Investors are becoming increasingly impatient with management as Nike struggles to regain momentum in the face of competition. The company remains focused on scaling new products to drive improvement in the second half of the year.