Despite the growing interest in generative AI technology within the video game industry, Nintendo President Shuntaro Furukawa has made it clear that the company has no plans to jump on the AI train. While recognizing the potential for creativity that AI offers, Furukawa emphasized Nintendo's decades of experience in creating unique and optimal gaming experiences for its customers. He highlighted concerns related to intellectual property rights and the company's commitment to delivering value that goes beyond technology alone. Although AI is making its way into some aspects of gaming, major players like Nintendo are taking a cautious approach. While Microsoft is exploring AI for game dialogue and customer support, others are still hesitant to fully embrace the technology. As the industry continues to evolve, the role of generative AI in gaming remains uncertain, with potential applications ranging from character movement control to mundane production tools.