In the tech industry, AI and generative technologies like LLMs are gaining traction, particularly in game development. However, Nintendo's president, Shuntaro Furukawa, revealed during a recent Q&A that the company has no plans to incorporate generative AI in its first-party games. The main concern is potential copyright issues stemming from using models trained on others' work. While other gaming giants like Electronic Arts and Take-Two are embracing AI for efficiency gains, Nintendo values its decades of gaming expertise in creating unique user experiences. Furukawa highlighted the importance of human creativity in producing hit games, emphasizing that technological advancements do not replace human genius. While companies like Ubisoft are exploring generative tools like NEO NPC for player interactions, Nintendo remains focused on delivering value that is unmatched and exclusive to its brand.