Nothing, a small smartphone and accessories brand, is making a big splash in the mid-range market with its new CMF Phone 1. Priced at $199, this budget-friendly smartphone has sold over 100,000 units in just 3 hours, a remarkable achievement for the company. Known for its standout designs and customizable features, the CMF Phone 1 has been praised as one of the best deals in Android today. Co-founder Akis Evangelidis attributes the success to Nothing's innovation and strength in design, bringing a unique and functional device to a stagnant market segment. With the US rollout still in beta, the impressive sales numbers are mainly from the UK launch, indicating strong potential for even greater success in the future. As Nothing continues to make tech fun again, the CMF Phone 1 is set to further solidify the brand's growing reputation in the industry.