Synthesia, a British AI startup, recently unveiled new product updates allowing users to create AI avatars with just a laptop webcam or phone. These updates position Synthesia as a comprehensive video production suite, targeting large companies. Initially targeting Hollywood and large production companies, Synthesia pivoted to democratize video creation for millions worldwide without a big budget. The new features include creating AI avatars and full-body avatars with expressive capabilities. Synthesia also introduced a screen recording tool and an AI video assistant for summarizing articles. CEO Victor Riparbelli aims to provide lasting business value, emphasizing the importance of workflows around AI technologies. With backing from Nvidia and a $1 billion valuation, Synthesia competes with AI video tools like Veed and Symphony Assistant. Subscription plans start at $22, catering to a wide range of users.