Toys “R” Us, once a beloved brand, is making a comeback with the help of OpenAI's text-to-video tool, Sora. Despite being primarily AI-generated, the brand film released by WHP Global, the current licensor of Toys “R” Us, has received mixed reactions. While some are excited about the return of the iconic toy store, others are skeptical about the AI-driven production process. The film, which was showcased at the Cannes Lions Festival, showcases the nostalgic essence of Toys “R” Us but falls short of capturing the magic of the original toy warehouses. With plans to open new stores and expand internationally, WHP Global is hoping to revive the once-popular brand. However, with the shadow of its bankruptcy still looming, the future of Toys “R” Us remains uncertain.