Paramount and Skydance merger: 3 key questions that need answers

Money | July 10, 2024, 3:15 p.m.

Paramount and Skydance are merging in an $8.4 billion deal, bringing new hope to the media industry. With David Ellison as incoming CEO, film lovers hope Paramount will maintain its independence while media insiders wonder if new technologies can make the company more successful. The deal raises questions about Paramount Global's struggling businesses, the management until the deal closes in 2025, and potential obstacles that could overturn the agreement. Can the company survive in a changing media landscape, or will it fall victim to declining profits and audience engagement? As Silicon Valley money increasingly dominates Hollywood studios, the future of Paramount lies in the balance. With many uncertainties ahead, the success of this merger could determine the fate of both Paramount and the broader media industry.