Perkins, the renowned restaurant and bakery chain, is undergoing a major transformation with a bold rebranding as Perkins American Food Co. Owned by Ascent Hospitality Management, the chain is set to make sweeping changes while staying true to its core brand pillars of value, quality, and service. The new restaurant style will debut in Orlando and will feature a revamped menu focusing on value and crave-worthy dishes. While keeping its signature in-house bakeries, Perkins will introduce new and exciting treats alongside its popular pies and muffins. The chain also plans to expand its support for third-party deliveries, off-premise dining, and catering, as well as launching a loyalty program. With a new president at the helm, Perkins is ushering in an exciting new chapter while honoring its rich history dating back to the 1950s.