The article discusses the viral story of Alexandra Conder, known as the sepia tone bride, whose dissatisfaction with the editing of her wedding photos caused a stir on TikTok and Threads and was eventually picked up by prominent publications like The New York Times. Despite praise for the photographer's capturing of beautiful moments, Conder was unhappy with the sepia tones that altered her appearance, leading to a series of TikTok videos outlining her grievances. This situation highlights the importance for photographers, especially wedding photographers, to consider how their editing choices impact their client's satisfaction. In the age of social media and beauty filters, clients are more aware of their image and may have strong opinions about how they are portrayed. This story serves as a reminder for photographers to prioritize their client's happiness and appearance in a digital age where image is everything.