Global smartphone sell-through continued its recovery for the third consecutive quarter in Q2 2024, with a 6% YoY growth, the highest since Q2 2021. Samsung maintained its top spot, while Apple and Xiaomi experienced changes in market share. The top five brands faced pressure from Huawei, HONOR, Motorola, and TECNO. The market saw growth in Europe, Latin America, and emerging markets. Research Director Tarun Pathak remains optimistic about future growth, citing improving consumer sentiment and market dynamics. The market is shifting towards premiumization and new form factors, such as foldables and GenAI. The top five brands collectively saw a slight decrease in market share YoY. With slow and steady volume growth expected in the future, the market remains competitive and evolving.