Perkins Restaurant and Bakery, a 66-year-old diner chain known for its pies and pancakes, is undergoing a major makeover to attract new customers and stay relevant in an evolving market. The changes include a new logo, name, redesigned restaurants, and revamped menu focusing on American comfort food. The move comes as competitors like Cracker Barrel face challenges with changing consumer habits and rising prices. Perkins hopes the rebranding to "Perkins American Food Co." with a fresher look and feel will connect with new consumers while still appealing to loyal customers. With updated restaurant designs, smaller footprints, and menu tweaks, Perkins aims to offer value while remaining competitive in the family dining segment. The overhaul, led by new owner Ascent Hospitality Management, is a strategic effort to revive the struggling brand and improve sales in a tough economic climate.