Samsung Electronics is anticipating a staggering 15-fold increase in profits for the second quarter of 2024, attributing the surge to a boom in demand for advanced computer chips driven by the widespread adoption of artificial intelligence (AI). As the world's largest producer of memory chips, smartphones, and televisions, the South Korean tech giant is well positioned to capitalize on this trend. Analysts predict profits to reach 10.4tn won ($7.54bn), exceeding initial forecasts. Marc Einstein, chief analyst at ITR Corporation, underscores the soaring demand for AI chips in data centers and smartphones, reflecting a broader market rally fueled by optimism surrounding AI technology. The recent market value surge of chip-making giant Nvidia further supports this trend, with Samsung poised to benefit from the AI boom. Despite this positive outlook, Samsung faces potential challenges ahead, including a pending strike by workers demanding improved transparency in bonuses and time off policies.