Samsung is diving headfirst into the wearable technology market with the introduction of its premium smartwatch, the Galaxy Watch Ultra priced at $650, and the Galaxy Ring priced at $400. Both devices feature artificial intelligence (AI) capabilities to monitor and manage the user's health. The AI technology is focused on analyzing biometric data collected from the user to provide personalized health assessments, including an "energy score" and virtual fitness coaching. This move aligns with a growing trend of integrating AI into essential devices like smartphones and personal computers. While the smart ring market remains a niche market, Samsung aims to dominate with the Galaxy Ring, which boasts a longer battery life compared to the smartwatch. The company faces stiff competition in the smartwatch market, primarily from Apple, but believes the health benefits associated with wearable technology will drive sales. As Samsung continues to innovate in the wearable technology space, it also faces challenges with its foldable phone lineup and labor strikes in South Korea.