Samsung is set to unveil its newest foldable devices, the Galaxy Z Fold6 and Flip6, at an upcoming event in Paris. However, the high prices of these devices have been a major obstacle in reaching the hands of consumers, hindering the growth of the foldables market. Despite improvements in design, cameras, and AI technology, the cost of foldables remains a key barrier for consumers considering a switch. With prices starting at $1,799, foldables are significantly more expensive than traditional smartphones, limiting market penetration. Samsung has lost its lead in the foldables market to Huawei, with other brands like Oppo, Motorola, and Honor also gaining traction. While forecasts predict growth in the foldables sector, it is clear that prices need to come down for consumers to fully embrace this emerging technology.