Struggling movie theater chain Alamo Drafthouse has found salvation in Sony Pictures, which has acquired the company to keep it afloat in the era of streaming. Alamo Drafthouse will now operate under a new division at Sony Pictures called Sony Pictures Experiences, while maintaining its headquarters in Austin, Texas. The alternative to Sony's acquisition could have been a private equity firm that may have compromised the theater chain's integrity. Founded in 1997, Alamo Drafthouse has been a beloved spot for cinephiles with its unique offerings such as food and drinks service during films and a strict "no talk, no text" rule. Despite the challenges faced by movie theater chains in 2024, this acquisition has given Alamo Drafthouse a renewed sense of optimism as it looks to further expand and enhance its cinematic experience.