Spotify recently announced a price increase for its Premium plan in the US, but has introduced a new Basic plan for $10.99 per month. This new plan offers ad-free music listening, similar to the $11.99 Premium Individual tier, but excludes the 15 monthly hours of audiobook listening. Last year, Spotify raised the Premium cost from $9.99 to $10.99 per month. The new Basic plan reflects the demand for a more affordable option without audiobooks. This move also positions Spotify's music-only offering at a competitive price point, matching Apple Music and Tidal's $10.99 per month plans. This strategy aims to attract and retain customers by providing a range of pricing options to suit different preferences and budgets.