Apple has issued new guidance to protect iPhone users from a surge in deceptive phishing scams. Hackers are using sophisticated tactics, such as fake emails, popup ads, and convincing phone calls, to trick users into sharing personal information. These scams can lead to fraudulent websites where passwords and sensitive data are stolen. Apple warns about spoofed phone numbers and false alerts of hacked accounts, urging users to be wary of suspicious activity. With advancements in technology, scammers are now using AI-generated fake voices and inconspicuous email tactics to deceive victims. Experts are concerned about the billions of dollars lost to these scams, particularly targeting the elderly. To prevent falling victim to phishing, Apple advises users to scrutinize sender information, URL links, and messages for discrepancies. It is crucial not to share passwords or sensitive information, use two-factor authentication, and avoid making payments with Apple gift cards. Stay vigilant against downloading suspicious software and opening popups to protect yourself from phishing attacks.